Friday, February 1, 2013

Tablets: Apple Holds onto Top Spot in Q4, Says IDC

In case you missed it, market research firm IDC this afternoon reported that shipments of tablet computers in Q4 rose by 75%, year over year, to 52.5 million units, and 74% from Q3′s level, meeting the firm’s expectations for a “very strong quarter.”

Apple‘s (AAPL) iPad saw its share of tablet sales fall from 52% a year earlier to 43.6%, even though its unit volume rose by 48% to 23 million units. Samsung Electronics (005930KS) passed (AMZN) for the number two spot, with 7.9 million units and 15% share, a volume increase of 263%.

Amazon’s own shipments of the Kindle Fire Tablet, which Amazon this week said it was its best-selling product in Q4, again, probably totaled 6 million units, IDC estimates. (Amazon declines to disclose unit shipment numbers.) That gave Amazon 11.5% share, down from 15.9%, on a 27% rise in volume. And in fourth place, Asustek Computer� (2357tw) had the strongest increase of any vendor in the top ranks, with shipments up 402% at 3.1 million units.

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