TaxMasters, Inc. (TAXS.OB), the IRS tax relief company and a leading provider of tax representation services, recently completed shooting a new television ad that will begin airing this fall.
TaxMasters television commercials are identifiable almost immediately. Featuring the founder and CEO, Patrick Cox, the typically 30-second spots deliver a direct and clear message to taxpayers who are experiencing difficulties with the IRS. The television ads have varied slightly over the years, but stick to the same core messaging delivered by the easily recognizable tax expert with a beard, Patrick Cox.
“TaxMasters has a strong presence on cable � not only because of its services, but because of its well-known spokesperson, Patrick Cox. Because it is a powerful way to reach potential clients, the company owns daytime advertising on cable for the tax representation industry,” said Roby Wilson, owner of MaXXimedia, the agency that produces TaxMasters ads and handles its media placement. “His messaging is clear and the appeal is simple. If you have a notice from the IRS, it’s serious and TaxMasters can help. The consistency of messaging has built incredible brand recognition for TaxMasters and face recognition for Patrick Cox. He can’t go anywhere without someone asking, ‘Hey, aren’t you that tax guy?’”
The new ad campaign will premier on major cable networks this fall. Wilson indicated that while the graphics and colors will change, the messaging will remain largely consistent with Cox’s original ads. MaXXimedia and TaxMasters are exploring new advertising concepts to debut in 2011.
“Since 2004, we’ve found that TV is a very effective channel for reaching our audience. Many taxpayers who find themselves in the IRS’ spotlight simply don’t know companies like TaxMasters exist until they see our ads,” said Alex Clamon, VP of Sales and Marketing with TaxMasters. “We’ll continue to reach out to them to provide a complete suite of tax relief, compliance and audit practices designed to help individuals and small businesses.”
Green Dot Corporation (NYSE: GDOT), a leading prepaid financial services company, reported financial results for its second quarter ended June 30, 2010.
“We are happy to report strong year-over-year growth, including a 48% increase in Non-GAAP Total Operating Revenues to $92.8 million and a 20% increase in Non-GAAP Net Income to $15.5 million,” said Steve Streit, Green Dot’s Chairman, President and Chief Executive Officer. “Also, as a pioneer in the prepaid market and after nearly a decade building our business, we are proud to have accomplished a successful IPO. Today, Green Dot is a well known and trusted brand to millions of Americans, having issued well over 12 million general purpose reloadable card accounts since our founding.”
On July 27, 2010, the Company completed its initial public offering of 5,241,758 shares of Class A common stock at an offering price of $36.00 per share. Since all of these shares were sold by existing stockholders, the Company did not receive any proceeds from the sale of shares.
In July 2010, the Company signed an agreement with Circle K to join the Company’s network of retail distributors. Circle K is the nation’s second largest convenience store chain and has over 3,000 company and franchised locations.
Green Dot is a leading prepaid financial services company providing simple, low-cost and convenient money management solutions to a broad base of U.S. consumers. Green Dot also owns and operates the Green Dot Network, a leading prepaid card reloading network in the United States. Consumers can access the Green Dot Network and use it for a wide variety of transactions, including cash loading onto prepaid cards and adding funds to a PayPal account through MoneyPak(R). Green Dot sells its cards and offers reload services nationwide at approximately 50,000 retail stores, including Walmart, Walgreens, CVS, Rite Aid, 7-Eleven, Kroger, Kmart, Meijer, and Radio Shack, which provide consumers convenient access to its products and services. Green Dot’s products include MasterCard and Visa branded prepaid debit cards and the Green Dot MoneyPak.
Cash Store Financial (NYSE:CSFS) is the only broker of short-term advances and provider of other financial services in Canada publicly traded on the Toronto Stock Exchange. The Company also trades on the New York Stock Exchange. Cash Store Financial operates more than 530 branches across Canada under the banners: The Cash Store and Instaloans. Cash Store Financial also operates two branches in the UK under the banner, The Cash Store.
The Cash Store and Instaloans act as brokers to facilitate short-term advances and provide other financial services to income-earning consumers who may not be able to obtain them from traditional banks. Cash Store Financial also provides a private-label debit card (the Freedom card) and a prepaid credit card (the Freedom MasterCard) as well as other financial services.
Cash Store Financial employs approximately 2,000 associates and is headquartered in Edmonton, Alberta.
Cash Store Financial recently celebrated its listing on the New York Stock Exchange by ringing the bell to open trading. Chairman and CEO, Gordon J. Reykdal, was joined in the ceremony by members of Cash Store Financial’s board of directors, executive officers and senior management team.