Wednesday’s movers: BlackBerry 10 fails RIM

SAN FRANCISCO (MarketWatch) � Shares of Amazon.com Inc. rose on Wednesday along with Chesapeake Energy Corp., while Research In Motion Ltd. trended on Twitter as it launched the BlackBerry 10 device.

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$RIMM : U.S.-listed shares of Research In Motion RIMM first rallied and then slumped 12% as its BlackBerry 10 failed to impress investors on first glance. In a move that underscores efforts to reclaim its old glory, the company also decided to rename itself BlackBerry. RIM unveils new BlackBerry 10

The company also named singer Alicia Keys as global creative director in a bid to reach out to younger consumers.

@chicagosean: $NOK sees $RIMM�s Alicia Keys and raises them one Abba.

@danshep55: $rimm names alisha keys global director lol. jay-z will prob be next ceo ..really?

@claytoncohn: $RIMM ticker changing to $BBRY Monday ... biggest change to BlackBerry since ... the BlackBerry.

$BA: Boeing Co. BA shares initially lost ground after it reported fourth-quarter earnings fell to $978 million, or $1.28 a share, from $1.39 billion, or $1.84 a share, a year earlier. Boeing profit down 30%

However, the blue chip stock recovered as Chief Executive Jim McNerney said during a conference call that Boeing doesn�t expect a financial impact from the 787 Dreamliner�s battery troubles and reiterated that the production of new planes continues even while the in-service Dreamliners remain grounded. Boeing cautious on 787 Dreamliner probe

Gainers

Amazon AMZN shares closed up 4.8%, rallying a day after the online retailer surprised with strong operating income for the fourth quarter. Read: Amazon gets boost on profitability surprise

Click to Play Apps for BlackBerry 10?

Besides the usual suspects like Twitter and Facebook, what apps should BlackBerry 10 (or any new smartphone) have available at its launch? Photo: Getty Images

Shares of Avery Dennison Corp.AVY gained 6.4% as fourth-quarter profit rose sharply and as the company announced a deal to sell two businesses for $500 million. The label and tag maker posted an unaudited profit of $49 million compared with $22.2 million a year ago.

Chesapeake Energy CHK shares added 6%. The company on Tuesday announced the retirement of Aubrey McClendon, its co-founder and CEO. Activist investor Carl Icahn responded with praise for the departing executive. �I am confident that history will prove that Aubrey has been correct about the value of natural gas in general and the value of Chesapeake in particular,� Icahn said. Read statement from Carl Icahn

Robert Half International Inc. RHI shares rose 6.6% to lead the gainers after the staffing services company said fourth-quarter earnings rose to 42 cents a share from 30 cents a year earlier.

Decliners

JDS Uniphase Corp. JDSU slid 5.1% ahead of its earnings release. The company is scheduled to report fiscal second-quarter earnings of 14 cents a share on $424.2 million in revenue.

Peabody Energy Corp. BTU shares fell 6.4%, the biggest loser on the S&P 500 SPX . The coal producer said Tuesday it swung to an adjusted loss of $1.12 a share from a profit of 98 cents a share in the year-ago period. The stock was also downgraded by CLSA to sell from underperform on lower metallurgical coal price forecasts.