By Darrell Etherington, GigaOM
Apple’siPhone, iPad and iPod touch are huge in the Middle East and NorthAfrica, where they account for 55 percent of mobile Internettraffic, according to a new survey by Dubai-based Effective Measure.The iPhone and iPad in particular are doing well, splitting topdevice honors among the countries covered in the study.
During the month of October, the Apple iPhone accounted for 29.6percent of traffic from mobile devices, with the iPad accountingfor 24.1 percent. The iPod touch added another two percent to thetotal for Apple devices. Apple’s iPhone was the most populardevice overall, and the iPad second. RIM’s BlackBerry devicescame in third, with 7.6 percent combined.
Broken down by country, Apple’s lead is even stronger insome places. In Saudi Arabia, for instance, 64.5 percent of mobileInternet traffic occurred on Apple devices, with the iPhoneaccounting for 34.3 percent. In Egypt, Jordan and the UAE, the iPadwas the most popular device overall, accounting for 28.7, 24.7 and18.8 percent of mobile traffic, respectively.
Effective Measure’s measured audience for the MiddleEast-North Africa region is 43.7 million spread across sixteencountries. For Apple to own such an impressive share of the marketin an area where BlackBerryhas traditionally been in high demand is an impressiveachievement.
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http://gigaom.com/apple/apple-devices-winning-big-in-the-middle-east-and-north-africa/
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