Saturday, June 8, 2013

3 Reasons Starbucks Stock Deserves the Premium

There's no way around it; Starbucks' (NASDAQ: SBUX  ) stock is expensive. 

Priced at 31 times last year's earnings, and sitting close to an all-time high, the company's shares are valued like one of its "indulgence" drinks right now.

Caramel Frappuccino, anyone?

But there are good reasons underpinning that premium valuation. In the video below, Fool contributor Demitrios Kalogeropoulos discusses three of Starbucks' biggest avenues for growth over the next few years. Demitrios argues that success in these ventures, which include loyalty cards, store expansion in the U.S., and a new food menu, could make today's share price seem completely fair in retrospect.

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