EQ Labs, Inc. (Pink Sheets:EQLB) reported recently that poker superstar and celebrity spokesperson Vanessa Rousso appeared with Company CEO Mo Owens on the Las Vegas affiliate of ABC television (KTNV – Channel 13) promoting EQ Labs effervescent energy tablet.
On June 24, 2010, the company announced that Vanessa Rousso had signed an endorsement contract with EQ Labs. Ms. Rousso is a member of the prestigious Team PokerStars. In addition, she signed an endorsement contract as a celebrity spokesperson for Go Daddy in 2009. Ms. Rousso also appeared in the Sports Illustrated Swimsuit Issue.
EQ Labs is engaged in the development, marketing and sale of EQ (“The Smart Energy Drink”). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers.
Jamba Juice (Nasdaq:JMBA) is encouraging fans to rethink breakfast with the introduction of its Better Start. Better Day Campaign. Highlighting the better-for-you breakfast menu items Jamba Juice offers, the campaign will focus on products that suit each customer’s individual needs including Hearty Start, Power Start and Balanced Start meal suggestions. Additionally, Jamba Juice will unveil its first-ever hot coffee offerings including made-to-order boosted Coffee Hot Blends and fresh, organic coffee�brewed by the cup, in select locations.
For those looking for a healthier breakfast, Jamba Juice hot oatmeal provides fan with a hearty start to their day. Slow cooked, steel cut and served with a choice of three real fruit toppings including fresh banana, apple cinnamon and blueberry/blackberry plus brown sugar crumble, Jamba Juice oatmeal is the perfect way for fans on-the-go to combat those instant oatmeal blues. Deliciously paired with fresh squeezed orange juice or a hot beverage, Jamba Juice oatmeal provides the natural fuel to keep fans energized.
Whether you’ve just finished, or are about to start, your morning exercise routine, Jamba Juice’s freshly blended-to-order fruit smoothies are a great way to Power Start your day. Made with real whole fruit and all-natural fruit juices, Jamba Juice fruit smoothies are available in a variety of sizes and options to accommodate every activity level and health objective. The Protein Berry Workout Smoothie with whey protein boost and other Blended With a Purpose (pre-boosted) smoothies, like Strawberry Energizer, The Coldbuster and Acai Super Antioxidant are a great way to help you maintain a healthy lifestyle. The pre-boosted smoothies aren’t the only way to power up for breakfast, Jamba Juice offers a selection of high quality, uniquely blended boosts, such as daily vitamin and immunity to treat the body better every day.
Unilever (NYSE: UN), one of the world�s leading marketers and largest consumer packaged goods companies, has joined AMC�s Mad Men for a unique season-long sponsorship. The advertising campaign incorporates six iconic Unilever brands, including Dove, Breyers, Hellmann�s, Klondike, Suave and Vaseline, into a series of 13 vignettes. The spots are airing during season four of the hit show as well as online, including a dedicated YouTube channel�http://www.youtube.com/smithwinter. The Unilever vignettes offer a behind-the-scenes look at the creative partners of a fictional 1964 ad firm, Smith Winter Mitchell. This week�s upcoming vignette features the agency brainstorming a new campaign for Hellmann�s mayonnaise.
Designed to celebrate the heritage of the brands that are as popular today as they were in the 1960s, this campaign combines witty historic parody with modern ad footage. This unique approach to advertising, that is both contextually and culturally relevant, appeals to consumers� sense of nostalgia while tapping into one of today�s most popular cultural phenomenon.
Unilever works to create a better future every day. Unilever helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, Unilever serves over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry�s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann�s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline.
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