Starbucks (SBUX) has been making lots of high-profile announcements this week that point to the direction of the brand.
On Monday, the companysaid it will buy a bakery chain and roll out new food products; then on Tuesday Starbucks announced a partnership with Coinstar (CSTR) to serve Seattle’s Best coffee from hundreds of kiosks; and today, Starbucks said that its K-Cup packets will be available in Starbucks stores starting next Tuesday thriough a partnership with Green Mountain Coffee Roasters (GMCR).
“Pike Place Roast and Sumatra, medium and dark roast coffees, respectively, and among Starbucks most popular coffees, will be available in 12-count packs for $11.95,” the company said. Starbucks will also offer teas and other coffees starting in July.
�The availability of Starbucks K-Cup packs in our retail stores is an added convenience for our customers and a complement to the variety of coffee choices we provide,� said Cliff Burrows, Starbucks president, U.S. and the Americas.
We asked earlier this week if Starbucks’ new offerings might cannibalize sales at its stores.