Google (GOOG) News has begun testing a new feature called Editor’s Picks, according to a Niemen Journalism Lab post. A small percentage of Google News users will now find a content box with links chosen by actual human beings at partner news organizations.
“At Google, we run anywhere from 50 to 200 experiments at any given time on our websites all over the world,” the company said in a statement. “Right now, we are running a very small experiment in Google News called Editors� Picks. For this limited test, we�re allowing a small set of publishers to promote their original news articles through the Editors� Picks section.”
Partners in the test include The Washington Post, Reuters, Newsday and Slate, among others.
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