The stock market has had some tumultuous times in the two decades since SmartMoney Magazine was founded. Google went public, Pets.com crashed and burned, Lehman Brothers went bankrupt, Apple became the largest company in the world. But even through all the turmoil of the dot-com bust and the global financial crisis, there were a few stocks that would have delivered outstanding returns if you bought them in April 1992, when the first SmartMoney issues hit the newsstands.
To screen for the 10 best stocks of the past 20 years, we first limited the search to companies that were in the Russell 3000 index in April 1992. That index includes plenty of small-caps -- it tracks the 3,000 largest publicly-traded stocks in the U.S. -- but adds up to 98% of the investable market. Then we simply searched for the stocks that have produced the highest total return in those 20 years.
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Of course, any investor who bought an index fund in April 1992 and held on through all the market's ups and downs would have done just fine: The S&P 500-stock index's total return of 382% since then means index fans have more than quadrupled their money. But a portfolio of the 10 best stocks of those two decades would have generated a total return of 9,839%. In other words, $1,000 invested in an S&P 500 index fund in April 1992 would be worth $3,820 today, but $1,000 invested in the 10 stocks on this list would be worth $98,393.
Kansas City Southern Stock Up 19,030% Since '928:02On Smart Money's 20th anniversary, Russell Pearlman takes a look at the best-performing stocks since 1992. AP Photo/Kansas City Southern Railroad, Ho
Investors would have had to do some serious digging to spot these big winners. Just an analyst or two have been following some of these stocks for more than 10 or 15 years, but most would have been relatively obscure in 1992. Some of these stocks are still mid- or small-caps today, which means they likely were micro-caps in 1992, notes Paul Larson, the chief equities strategist at Morningstar. "If you want to have a company that goes up 50- or 60-fold, it's very difficult to do that if you're owning a large-cap stock," Larson says. Smaller stocks are riskier, but "if you find the right one, you can certainly get some spectacular returns," he says.
And some sectors are also more likely to generate big winners. Experts point out that your chances of hitting a home run with a tech or biotech micro-cap is much higher than owning ho-hum real estate or utilities. On the flip side, your chances of losing all of your investment also increases.
Different qualities led to outstanding returns in different industries. For the biotech firms on the list, the key was starting with one blockbuster drug and then developing improved versions of it to extend the marquee brand while developing completely new treatments. For manufacturers, the companies that won out jumped on a growing industry and then grew market share within that growing pie. Being part of a life-altering technology like mobile phones doesn't hurt, but having a patent on a crucial piece of that technology is even more rewarding.
That said, to get that 9,000% return, investors would have had to put up with serious downturns from several of these stocks. Some fell hard in the dot-com bubble and have never fully recovered -- but they've still managed to multiply investors' money 80 or 90 times over.. Apple's roughly 3,000% return doesn't make the cut -- but two of these companies do help build your iPhone. Here's the list:
#10: Astronics- Total return since April 1992: 6,004%
This commercial aerospace supplier makes things like the TV screens that fit on the back of airplane seats, or the power outlets that let travelers plug in their electronics in flight. Its stock price actually peaked in 2007, at nearly $50 a share; it's worth a little under $33 a share today.
Astronics (ATRO) can benefit both from new manufacturing and from airlines updating the cabins of older planes, says Alex Hamilton, an equity analyst who covers the stock at EarlyBirdCapital. But its presence in this list may be partly a matter of good timing. Suppliers like Astronics tend to rise and fall together along with the overall cycle for manufacturing new planes, and that cycle now looks to be at one of its peaks, Hamilton says. "A company like Boeing might double from the trough to the peak, but a supplier usually goes up 4 or 5 times," he notes.
Getty Images #9: Celgene Corporation- Total return since April 1992: 6,244%
This biotech firm's success is mostly due to the drugs it makes for treating a type of blood cancer called multiple myeloma. "It's been a great company, and an amazing portfolio of drugs," says Ian Somaiya, a biotech analyst at Piper Jaffray, who says he's been recommending the stock for 15 years. The blood cancer drugs, Thalomid (also known as thalidomide) and Revlimid have significantly increased the life expectancy of patients with this condition, and Revlimid, an analog to thalidomide, reduces its side effects, Somaiya says.
Celgene (CELG) is expected to file for FDA approval of a third blood cancer drug in the next few months, potentially extending this profitable franchise, he says. The company has given investors exactly what they want from a biotech firm over the years, Somaiya says: "A stable earnings stream, defensible franchises, and visibility into long term growth."
Getty Images #8: Biogen Idec- Total return since April 1992: 6,334%
The growth of this biotech stock hasn't been quite as steady as Celgene's, but shares have doubled since 2010. The company is best known for its multiple sclerosis drugs, Avonex and the newer treatment Tysabri. The recent run-up in the shares is largely due to unexpectedly good clinical data on a new pill (instead of an injectable treatment) for MS, Piper Jaffray's Somaiya says. "It was one of those rare events in biotech where you just are utterly surprised with the benefit of a drug," he says. Biogen Idec (BIIB) has also been "willing to look outside of their R&D department for new technologies and new products," acquiring or licensing smaller companies with promising new drugs in development, he adds.
Getty ImagesBiogen Idec headquarters in Cambridge, Massachusetts
#7: Diodes- Total return since April 1992: 8,601%
Twenty years ago, this company simply distributed semiconductors. In the late 1990s, they became the exclusive U.S. distributor for a manufacturer called Lite-On, and then used the cash from that business to expand into manufacturing their own semiconductors, says Gary Mobley, a senior analyst with the Benchmark Company.
Most of Diodes' (DIOD) revenues come from discreet components -- tiny, cheap chips that regulate the flow of power within an electronic device and are essentially the simplest kind of semiconductor there is, Mobley says. It's a fragmented market where producers don't have much pricing power, but Diodes has been gaining market share for about 12 years, and a few years ago they became the leading supplier of these chips to Foxconn, so they've benefitted from joining Apple's supply chain, Mobley says. Semiconductor makers are cyclical stocks that are very vulnerable to economic downturns, "but when the economy starts to re-accelerate, Diodes' business tends to do very well," he says.
#6 Oracle- Total return since April 1992: 8,571%
Back in March 2000, a Morningstar analyst wrote: "While Oracle's (ORCL) long-term positioning in the enterprise software market is second to none, its share price already reflects unbridled optimism." Sure enough, the company's stock actually peaked in 2000, rising to about $45 a share. It's recovered steadily since the dot-com bust, but at nearly $30 a share, it's still not all the way back. CEO and co-founder Larry Ellison has been with the firm since 1977, and he's led the firm to develop what Morningstar analysts call a "wide moat" -- a sustainable competitive advantage. In recent years, the firm has been growing through acquisition, including scooping up some software-as-a-service firms.
Getty ImagesOracle's headquarters in Redwood Shores, California
#5 Qualcomm- Total return since April 1992: 9,232%
This chipmaker also peaked in 2000, at roughly $75 a share, although it's since climbed back to about $62 a share today. "Qualcomm has done exceptionally well," says Vijay Rakesh, an equity analyst at Sterne, Agee & Leach. The company developed a technology called "code division multiple access," or CDMA, a key part of wireless networks. The many patents it holds on this technology allow it to collect royalties from almost every mobile handset maker. Qualcomm (QCOM) also supplies chips for many mobile phones, including the iPhone, and the more-complicated chips it makes allow it to command higher profit margins than a company like Diodes. "Everything is going to a mobile, always-on kind of environment," and Qualcomm has been and should continue to be a major beneficiary of this trend, Rakesh says.
Getty ImagesThe company's trade stand at the Mobile World Congress in Barcelona, Spain
#4 EMC Corporation- Total return since April 1992: 9,624%
Another tech firm that fell hard after the dot-com bust, EMC Corporation's shares were actually worth more than three times their current price of $28 in 2000. But this data-storage firm has been able to maintain a strong competitive position in a rapidly changing industry. Back in 1999, a Morningstar analyst noted that "the Internet is fueling a huge increase in the demand for data storage, since every mouse click on the Web creates a nugget of data that companies want to be able to store and analyze." EMC Corporation (EMC) took an early lead in this growing market, and Morningstar analysts are still crediting the firm's "desire and ability to remain at the forefront of the technology curve."
Getty ImagesBill Cook, center, senior vice president and general manager, and William "Bill" Teuber, left, vice chairman of EMC Corporation, ring the opening bell at the floor of the New York Stock Exchange in New York, U.S., on Wednesday, Oct. 13, 2010.
#3 II-VI- Total return since April 1992: 10,423%
"Two-Six" primarily sells components for lasers called "optics." Optics are like razor blades -- a key part of the overall equipment that regularly needs to be replaced, says Mark Douglass, a senior equity analyst with Longbow Research. The use of lasers in industrial manufacturing has grown multiple times faster than GDP since the 1990s, so "they were basically riding the wave," Douglass says. II-VI (IIVI) is also well-regarded within the industry, command roughly 50% of the market, and have historically had high margins, he says. "Investors love those kinds of stories, where you have a high degree of replacement demand, where you have strong growth, obviously, and you have a defensible market position, so you can get high margins," Douglass says.
#2 Middleby- Total return since April 1992: 14,330%
Most of this commercial cooking equipment manufacturer's growth has been concentrated in the past decade. Middleby (MIDD) makes ovens and other equipments for restaurants, but "it's probably more of a technology company than an industrial or equipment company," says Anton Brenner, an equity analyst with Roth Capital Partners, LLC. "It's the most innovative company in the industry," Brenner says. They regularly add new labor-saving features to their equipment, he says. They've also grown through M&A: The stock really took off after Middleby merged with Blodgett, a division of Maytag that also made commercial cooking equipment. They've also acquired several other smaller companies since then, and recently they've been growing their international business, Brenner notes.
#1 Kansas City Southern- Total return since April 1992: 19,030%
Aside from falling along with the rest of the market in 2008 and 2009, this stock has been climbing steadily since the late 1990s. But back then it looked a little different. "It was a conglomerate, and it was a weird conglomerate: It was a railroad and a money management firm," explains Morningstar's Larson. In 2000, the money management firm was spun out into a separate entity, now trading as Janus Capital Group (JNS) . "At the point of the spinoff, it was the money-management firm where the value was, not the railroad," Larson says. But Janus's stock has fallen 78% since the spinoff, while Kansas City Southern (KSU) has climbed another 1,051%. Back then, Kansas City Southern's profit margins were lower than the railroad industry average, but its tracks run into Mexico, so it's benefitted from NAFTA-fueled cross-border trade. Profit margins are now closer to industry norms. Clearly, that turnaround story has already rewarded patient investors, but Morningstar analysts believe that its best days are still to come.
www.kcsouthern.com
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