In the investment world,  there's often so much talk about China in the United States that the tremendous  success in India gets short shrift. But business there is booming.
The world's third-fastest growing economy is set to expand by 8.5%  this year, the most in the past half-decade.  Such rapid growth has compelled the central bank to lift interest rates four  times in the past six months. 
    
  Compare that with the U.S. Federal Reserve, which  has made clear it intends to keep rates low through at least the middle of next  year due to limp demand and negligible inflation. 
While American consumers are burdened  by high levels of debt and joblessness, India's urban middle class and farmers  - who have enjoyed a year of ample but not over-abundant rainfall and rising  prices - are eager to spend their newfound wealth. 
"What  we are seeing is a significant and almost dramatic improvement in consumer  sentiment," Shubhada Rao, chief economist at Yes Bank Ltd. in Mumbai, told Bloomberg  News. "This probably would be the best year as far as a strong revival  in consumption is concerned."
    
  Fittingly, such optimism coincides with a time of  galas in India that starts with festivals celebrating Ganesh, the elephant god  of prosperity, and careens toward Divali, the festival of lights, on Nov. 5.  It's a sort of Christmas season, when stores do half of their entire year's  sales. 
Of course, unlike the  holiday seasons of the past two years in the United States, Indians are out  in full force. 
"We'd expect many of the retailers to be in the region of  25% growth," Kumar Rajagopalan, chief executive officer of the Retailers  Association of India, told Bloomberg. "The biggest segment of  growth is the middle class." 
Maruti Suzuki, which makes half  the cars sold in India, will top $7.3 billion in the fiscal year ending March  31, 2011, an all-time high. The head of Hyundai in India also said he's  expecting his best sales ever. 
"The demand is quite  sustainable," Swati Kulkarni, who helps manage $13.3 billion in assets  at UTI Asset Management Co. in Mumbai, told Bloomberg. "There is  the benefit of changing lifestyle, strong brands  and sustainable growth rate."
    
  One major beneficiary of the boom is gold sales,  as India is the world's top consumer and the precious metal is the leading  choice of gifts for weddings and festivals. 
  
  I'm telling you this because we need to recognize  that there's more going on in these countries than squiggly lines on a chart  going from left to right. I am trying to persuade you to participate in  equities that help you take advantage of this growth - and not be paralyzed by  the difficulties of unemployment and shrinking home values here in the United  States.
  
  For another representation of the difference  between job growth in India vs. the stagnant U.S. market consider a Financial  Times report last week that Cognizant Technology Solutions Corp. (Nasdaq: CTSH) has  57 recruitment staff in the United States looking for local engineers but is  still forced to import Indians on work visas. 
  
  "If you look at the core of what we do, the  technology work, the U.S. simply does not have the talent base today,"  Francisco d'Souza, Cognizant president, told FT. "Although  unemployment in the U.S. today is high, IT unemployment is still very low."
  
  U.S. universities are producing too few engineers  to meet industry demand. About 70% of U.S. Ph.D. students are foreign born. The  latest figures show that India's undergraduate schools produce about 600,000  engineers a year, compared with about 84,000 in the United States. 
  
  S. Gopalakrishnan, chief executive of Infosys  Technologies (Nasdaq: INFY), India's  second-largest IT company, told FT that his firm had 10,000 staff  in the United States but only 1,600 were U.S. nationals or permanent residents.  The company wanted to hire 1,000 people a year in the United States but faced a  scarcity of talent. 
"It is a struggle," he told the  paper.
    
  These are deep, pervasive issues in America. The  weak job market has not occurred quickly or by accident, and it has long-term  implications for our economy. Until it picks up somehow, we'll continue to look  overseas for a large share of our investment growth.
  
  
 
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