Toyota Motor Corp. (TM: sentiment, chart, options) is "facing a 4 million  vehicle gap between what it can build and what it estimates it can sell this  business year," according to a recent article in Forbes. The revelation arrived  as part of the Japanese automaker's $4.4 billion loss for the fiscal year ended  March 31 - the company's first loss in its 71-year history. But, as the author  notes, TM's outgoing president, Katsuaki Watanabe, believes the company can  mitigate its expected $5.5 billion loss for the current fiscal year via the  expansion of fuel-efficient hybrids - if only he can convince the U.S. auto  market to jump onboard.
 Watanabe hopes that by placing Toyota at the lead of the new environmentally  friendly movement he can avoid leaving his successor, Akio Toyoda, grandson of  Toyota founder Kiichiro Toyoda, with excess baggage. Furthermore, according to  Forbes, Watanabe's estimates don't include possible government incentives which  could help alleviate losses, and potentially "allow the new boss [Toyoda] to  revise earnings estimates up rather than down."
 Finally, Toyoda will also be in a much better position than his U.S. Big  Three competitors, as Toyota is sitting on some $56 billion in cash and  ready-to-sell securities.
 Contrarian Takeaway:
 If going green is the new black, it would seem that options players are not  buying the hype. TM's Schaeffer's put/call open interest ratio (SOIR) of 1.91  indicates that puts nearly double calls among near-term options. This ratio also  ranks at an annual high, meaning that options traders have not been more bearish  toward TM during the past year.
 This negativity is underscored by data from the International Securities  Exchange (ISE) and Chicago Board Options Exchange (CBOE). The current ISE/CBOE  put/call volume ratio of 4.07 reveals that puts bought to open on these  exchanges have more than quadrupled calls purchased during the prior two weeks.  Furthermore, ISE and CBOE options traders have maintained a higher preference  for purchased puts only 17% of the time in the past 52 weeks. Clearly,  confidence in Watanabe's fuel-efficiency plans is not running high among  speculative investors.
 Neither are Wall Street brokerage firms on board with the company's positive  outlook. Specifically, three of the four analysts following TM rate the shares a  "hold" or worse. Meanwhile, this data oddly conflicts with the consensus  12-month price target of $81.19 per share, as reported by Thomson Reuters.
 Technically speaking, the bears have been right during the short term, as TM  has given back more than 8.6% during the past three trading sessions. The equity  has also breached key round-number support at the 80 level, and today broke  below former support at its rising 10-day and 20-day moving averages.
 There is the risk that this weak price action could embolden bearish  investors into adding to their winning positions. Furthermore, price-target cuts  from Wall Street analysts could also provide additional downside pressure for  the shares. So, while a "red Toyota" may "see green," it seems that the  best stock for  2010 will likely see more red before the weak hands are  finally shaken out.
 Research In  Motion Limited (RIMM)
 As the manufacturer of the infamous "CrackBerry," Research In Motion Limited  (RIMM) once enjoyed near-total dominance over the smartphone market. That is,  until Apple's iPhone threatened to break RIMM's hold on the sector. The  BlackBerry is still arguably the top dog, but the sniper hits from Apple and the  global economic recession have taken quite a toll on RIMM shares. In fact, RIMM  plummeted more than 51% in 2008.
 The security has made quite a comeback this year, soaring more than 81% so  far in 2009. But RIMM is facing technical issues very similar to upstart  smartphone maker AAPL. The best stock was recently  rejected by resistance at the 78 level, site of its post-plunge peak set on  Sept. 26, 2008. Furthermore, the equity is staring up at potential round-number  resistance at the 80 level, as well as its declining 50-week moving average. The  combined weight of these technical hurdles has forced RIMM to retreat nearly 8%  during the prior three trading sessions.
 Meanwhile, sentiment is far from flattering for bullish investors. RIMM's  SOIR currently resides at an extremely complacent 0.84, in the 54th percentile  of its annual range. Elsewhere, call buyers are swamping the ISE and the CBOE,  as the duo's 10-day call/put ratio of 1.78 reveals that nearly two calls have  been bought to open for every put on these exchanges. This ratio also ranks  above 73% of all those taken in the prior 52 weeks, underscoring rising bullish  expectations despite weak short-term price action in RIMM shares.
 There is also evidence that the stock's recent spurt higher might have been  related to short-covering activity. During the most recent reporting period, the  number of RIMM shares sold short plunged by more than 19%. That said, there is  very little fuel left in the tank, as less than 4% of RIMM's float remains sold  short. In fact, we could see these bearish investors return to the security,  emboldened by the stock's failure to overcome technical resistance.
 Downgrades could also be a concern for the equity. RIMM has garnered 18  "strong buys" and six "buys," versus 10 "holds" and just one "sell." Any  downgrades from this bullish bunch could send the security sharply lower. 
 Palm Inc.  (PALM)
 Once the king of the handheld device market, Palm Inc. (PALM) has had to  fight an uphill battle against both RIMM and AAPL to regain a foothold in the  smartphone market. But, as the saying goes, "if you can't beat 'em, join 'em."  Palm is slated to release its own entry into the touch-screen market later this  year, along with a slick new mobile operating system. The move has prompted  questions of legal action from Apple, as the new Palm Pre, with webOS, performs  remarkably similar to Apple's iPhone. Still, the Pre revelation has inspired  PALM investors, and the shares are making a comeback.
 Technically speaking, PALM has rocketed more than 255% higher in 2009,  enjoying near flawless support from its rising 10-week moving average.  Furthermore, the equity has not closed a session below its 10-day and 20-day  moving averages since March 9. The best stock for  2010 met with a spot of technical resistance near the 12 level  on May 7, but the pullback was halted by support at PALM's rising 10-day moving  average. Additional support lies just below the shares at the 10.50 level - an  area that recently provided short-term resistance. A rebound from this solid  support should help propel PALM steadily higher.
 Options traders have capitalized on PALM's strong price action, sending the  stock's SOIR to a reading of 0.85, in the 40th percentile of its annual range.  What's more, the ISE/CBOE 10-day call/put ratio has swelled to a hefty 5.71, as  calls bought to open more than quintupled puts purchased during the prior two  weeks. From a contrarian perspective, this wealth of bullish sentiment is par  for the course for this outperforming equity.
 Not everyone is quite so optimistic toward PALM, however. Short interest  still accounts for a whopping 34% of the stock's total float, despite an 8.8%  decline in the number of PALM shares sold short during the most recent reporting  period. As the shares continue to defy gravity, more of these bears could be  forced into buying back their positions, thus prolonging the stock's rally.
 Finally, Wall Street analysts have yet to jump on the PALM bandwagon.  According to Zacks, 13 of the 17 brokerage firms following the shares rate them  a "hold" or worse. Any upgrades from this bearish bunch could provide additional  buying support for the security.